Celtics Home Assist Campaign: $18 Per Assist for Housing

The Boston Celtics announced a new partnership with Total Mortgage on Monday, October 19, naming Total Mortgage the Official Mortgage Partner of the Boston Celtics for the 2026-27 NBA regular season. Through the Celtics Home Assist campaign, Total Mortgage will donate $18 for every Celtics assist during the 2026-27 regular season to Habitat for Humanity of Greater Boston, Inc., in honor of the franchise's 18 championships.





What is the Celtics Home Assist campaign?


The Celtics Home Assist campaign is a season-long program run by the Boston Celtics and Total Mortgage to support safe, affordable housing in Greater Boston. Every assist recorded by a Celtics player in a 2026-27 regular-season game triggers an $18 donation from Total Mortgage. The money goes to Habitat for Humanity of Greater Boston, Inc., which builds and repairs homes for local families.


The number is deliberate. Boston has won 18 NBA championships, more than any other franchise, and the $18 figure ties each donation to that history. Celtics Chief Partnership Officer Ted Dalton said Total Mortgage has built a strong presence across New England while maintaining a clear commitment to the communities it serves, and that the two organizations see a real opportunity to create meaningful programs for fans through the Home Assist campaign.





How much could the Celtics donate per assist this season?


The Boston Celtics recorded 2,021 assists in the 2025-26 regular season, an average of 24.6 assists per game. If Boston's ball movement in 2026-27 matches that pace, the Celtics Home Assist campaign would generate more than $36,000 for Habitat for Humanity of Greater Boston over the 82-game schedule.


Playmaking is central to how head coach Joe Mazzulla's Celtics play. Derrick White led Boston with 414 assists last season, followed by Payton Pritchard with 408 assists. Jayson Tatum, Paul George, and new addition Mitchell Robinson will all be part of the passing attack when Boston opens the 2026-27 season on Tuesday, October 20, at the Detroit Pistons at Little Caesars Arena.





What did Total Mortgage say about the Celtics partnership?


Total Mortgage Chief Revenue Officer Christopher Affinito said the company is thrilled to align with the Boston Celtics, calling the Celtics one of the most storied and successful franchises in all of sports. Affinito said that from the first conversation, both organizations recognized shared values in giving back to local communities, and he called the partnership a monumental moment for Total Mortgage and its growth in New England.


The Celtics Total Mortgage partnership brings together two organizations with deep New England roots. Total Mortgage was founded in 1997 and is headquartered in Milford, Connecticut. The company has grown to more than 500 employees and is licensed in 46 states and Guam, per the announcement.




What happens next for the Celtics?


The Boston Celtics open the 2026-27 regular season on Tuesday, October 20, against the Detroit Pistons in Detroit, and every assist in that opener will count toward the Home Assist total. Boston's home opener follows on Friday, October 23, against the New York Knicks at TD Garden. The Home Assist campaign runs for the full 2026-27 regular season, so the donation total will grow with every Celtics game.


Frequently asked questions


How much do the Celtics donate per assist?

Total Mortgage donates $18 for every Boston Celtics assist during the 2026-27 regular season, in honor of the franchise's 18 championships.


Where does the Home Assist money go?

All donations from the Celtics Home Assist campaign benefit Habitat for Humanity of Greater Boston, Inc., supporting safe and affordable housing in the Greater Boston area.


When does the Celtics Home Assist campaign start?

The campaign covers the full 2026-27 NBA regular season, beginning with Boston's opener at the Detroit Pistons on Tuesday, October 20.


Sources:

https://celticswire.usatoday.com/story/sports/nba/celtics/2026/10/19/celtics-announce-new-partnership-with-total-mortgage/92334490007/

https://www.prnewswire.com/news-releases/total-mortgage-named-official-mortgage-partner-of-the-boston-celtics-302913012.html

Location: Boston, MA, USA

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